Safeway Self-checkout Machine Observations
Choose to Self-Checkout -> Stand in line -> Self-Checkout -> Gather Items -> Get Out
- Self-Checkout Process -
Get Notified -> Help Customers -> Prevent Theft -> Check If Customers Left Anything
Design Store Structures -> Assign Cashiers and Self-Checkout Spots -> Machine Maintenance
"Among the 50 people I observed, most of them were young people who were under 25 years old.
Amazingly, elderly also took up a not so small percentage of 19%."
Just standing aside, observing people lining up and using self-checkout machines could be so informative and fun. These pieces of conversations could really reveal some significant problems which help us dig deeper as what customers' real needs are.
Based on the observations, following are some problems revealed during the user experience for using self-checkout machines.
what users need
Based on mentioned problems, I found these aspects that are worthwhile to dig deeper.