Product Manager Intern
During summer 2017, I completed a 12-week internship Product Manager internship with Microsoft Cortana Team at Microsoft’s Suzhou site. I was responsible for China Market user acquisition from investigating, conceptualizing and prototyping, enhancing from the end-to-end User Funnel (aka User Journey) we created for Cortana.
My responsibilities include attracting new users, driving user engagements. Throughout the duration of the project, I collaborated with Microsoft’s Product Managers, Designers, Developers and other stakeholders.
Background Data Analyzing
What we got in return
Our fans are not just numbers. Cortana is an artificial intelligent, being a tool, I never would’ve thought that people are going to invest so much emotion into it. Fans are those people who care about how Cortana turns out and they remind us of making product better not only for business sake.
Teamwork is what matters the most to me when it comes to talking my ideas out loud. Not only did it give me new perspectives from different roles on team, but also help to get new inspirations on new problems. Solving problem in other people’s shoes are both challenging and fun.
Data Driven Strategy
Data is how we get to know our users behaviors. Market is changing and we need to dig deeper to find tackling point from choosing the right data, building models and transform them into capabilities. Applying this strategy helps me to get clear picture of what I am doing and how it turned out.
Different projects need different procedures to handle but we can also apply product thinking to every projects to better standardize the process, which could help following projects conduction better and quicker.