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Blur

BLUR DATING REDESIGN

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Blur is the new way to meet like-minded people nearby.


DESIGN THINKING KICK-OFF

Stop swiping left and right like it’s 2012. Featured on Cosmopolitan, Blur is a new social platform to find, chat and connect by showcasing your personality and interests before anything else. 

Movie has a huge impact on what people do and what people think in their spare time. Throughout case studies and user interviews, we concluded a few compelling user cases that incorporate movies in people's daily actions, like talking about a newly launched movie or planning weekend group activities with best friends. Therefore our initial design concept is centered around "Movies and Social Networks". Our goal is to make it easy for our personas (savvy busy people and movie fans) to talk about movies and meet new people.


PERSONAS

 
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USER SURVEY

 
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And based on the feedbacks given, we found these related to when people involve themselves in movies and socializations:

 
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According to information given, we designed some of the most important interfaces, arranged the hierarchical relationships and construct logical structures:

 
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